Zora token rallies after Base App integrates its content tokenization tech

The Block

Jul 21, 2025 13:14:46

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The native token of onchain content protocol Zora has surged by over 60% following the Base App launch and its integration with Zora's infrastructure.

Last week, Base, a Layer 2 chain incubated by Coinbase, rebranded its wallet app to what is known as the Base App. It introduced changes that emphasized content tokenization, leveraging both Farcaster and Zora's infrastructure. This integration allows users to create and trade tokens tied to social media posts directly within the app.

In this setup, Zora's technology powers the Base App's ability to tokenize content, positioning ZORA as a key component. The token is used to mint content coins, pay referral fees, and participate in ecosystem incentives.

Following Base's announcement, the Zora token rallied from about $0.0125 to $0.021 over four days — a price increase of more than 60%, according to The Block's price page. The jump is attributed to its use of Zora's infrastructure for content tokenization.

Meanwhile, data from Dune shows that the number of daily coins created doubled, from under 5,000 to over 10,000, following the integration with Base App.

Zora is a universal media registry protocol built using the Optimism tech stack. It was founded in 2020 and launched the decentralized, creator-focused Zora Network in 2023.

Earlier this year, it evolved into an onchain social platform on Base, Coinbase's Layer 2 chain, allowing users to tokenize content — such as posts, images, and videos — into tradable "content coins." Each piece of content becomes an ERC-20 token with its own liquidity pool on Uniswap, enabling creators to earn from trading fees.

In May 2022, Haun Ventures led a $50 million funding round for Zora, valuing the protocol at $600 million at the time. It's worth noting that Base's creator, Coinbase, is also an investor in the project.

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