ETH/USD: Ethereum Ticks Up to $2,800 After This Tech Company Votes to Jam $100M In It
TradingView
Jul 10, 2025 17:00:49
Nasdaq-listed GameSquare is the media and tech company you didn’t know about that’s turning a shoulder to Bitcoin and betting on Ether for its treasury strategy.
🧗 Ethereum Climbs Back Toward $2,800
- Ethereum is back in the spotlight, popping 7% in the past two days to reclaim the $2,800 zone — a level traders have been eyeing for a clean breakout attempt this summer. The longer-term resistance, however, is at $2,900 to $3,000.
- The second-largest crypto’s recent move has been fueled partly by a softer dollar and risk appetite flowing into digital assets as .
- While Bitcoin keeps hogging headlines with , Ether’s stealth rally is catching up as more corporates look beyond BTC for long-term treasury diversification.
🤝 GameSquare Bets Big: $100M in Ethereum
- GameSquare , a tiny Nasdaq-listed media and tech company, just gave the crypto world a surprise jolt by announcing a treasury pivot — but not into Bitcoin.
- The company raised $8 million through an underwritten public offering this week to kickstart its Ethereum accumulation strategy. Its board signed off on a plan to buy up to $100 million worth of ETH in phases.
- The kicker? Management says they’ll keep enough dry powder for daily ops, but see Ethereum as the better strategic store of value than Bitcoin.
🔥 Shares Skyrocket as Wall Street Takes Notice
- GameSquare’s stock, which was trading below a buck just yesterday, went vertical after the announcement — spiking over 150% by mid-morning to a high of $2.66. The rally toned down before the close to $2.16.
- With a tiny market cap near $84 million, the company is now getting outsized attention from both crypto traders and equity speculators wondering if other small firms will follow suit.
- For Ethereum holders, corporate buying and treasury adoption have long lagged Bitcoin — but this week’s news hints that this narrative may finally be shifting.
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