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Former FSL Chief Growth Officer Mable Jiang announces the establishment of the on-chain social protocol Trends

Jul 17, 2025 23:31:04

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ChainCatcher news, Mable Jiang announced the establishment of the on-chain social protocol Trends, while ending her full-time job at FSL but will continue to serve as an advisor. Trends aims to create a value-anchored social protocol that promotes the integration of information and finance.

The project has received early support from well-known founders and investors in the industry, including Solana founder Anatoly Yakovenko, the Jupiter team, LayerZero founder Bryan Pellegrino, and Multicoin partner Tushar Jain.

Trends will initially serve as the on-chain curation layer for X, with plans to expand to more open content platforms in the future. The core idea of the protocol is to combine social behavior with the flow of value, allowing each piece of content to have its own value curve. Accounts that continuously produce high-quality content will accumulate reputation on-chain, thereby establishing a new paradigm of on-chain social capital.

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