ETH/USD: Ethereum Ticks Up to $2,800 After This Tech Company Votes to Jam $100M In It

Nasdaq-listed GameSquare is the media and tech company you didn’t know about that’s turning a shoulder to Bitcoin and betting on Ether for its treasury strategy.

🧗 Ethereum Climbs Back Toward $2,800

• Ethereum is back in the spotlight, popping 7% in the past two days to reclaim the $2,800 zone — a level traders have been eyeing for a clean breakout attempt this summer. The longer-term resistance, however, is at $2,900 to $3,000.
• The second-largest crypto’s recent move has been fueled partly by a softer dollar and risk appetite flowing into digital assets as .
• While Bitcoin keeps hogging headlines with , Ether’s stealth rally is catching up as more corporates look beyond BTC for long-term treasury diversification.

🤝 GameSquare Bets Big: $100M in Ethereum

• GameSquare , a tiny Nasdaq-listed media and tech company, just gave the crypto world a surprise jolt by announcing a treasury pivot — but not into Bitcoin.
• The company raised $8 million through an underwritten public offering this week to kickstart its Ethereum accumulation strategy. Its board signed off on a plan to buy up to $100 million worth of ETH in phases.
• The kicker? Management says they’ll keep enough dry powder for daily ops, but see Ethereum as the better strategic store of value than Bitcoin.

🔥 Shares Skyrocket as Wall Street Takes Notice

• GameSquare’s stock, which was trading below a buck just yesterday, went vertical after the announcement — spiking over 150% by mid-morning to a high of $2.66. The rally toned down before the close to $2.16.
• With a tiny market cap near $84 million, the company is now getting outsized attention from both crypto traders and equity speculators wondering if other small firms will follow suit.
• For Ethereum holders, corporate buying and treasury adoption have long lagged Bitcoin — but this week’s news hints that this narrative may finally be shifting.