Trendex allows users to invest in people's performance, similar to investing in stocks, by creating personal tokens linked to the real-world performance of athletes and creators. Each talent on Trendex is divided into a limited number of shares. The value of a talent's shares changes daily based on their performance (sports, art, etc.) and their popularity (audience, reputation). Every week, a cash prize is distributed to all Trendex users, depending on the performance of the talents in their portfolios.