Hooked Protocol is building a community-driven social network with an on-chain tokenomics design. Users can learn, earn, and enjoy a gamified experience all within the Hooked ecosystem. It is also creating "engagement legos" to help builders automate their community interactions for user acquisition and retention. DApps developers can use a plug-and-play approach to create applications based on these "engagement" blocks. Furthermore, key user behaviors will be attributed to a specific on-chain identity, allowing ecosystem players to optimize resource allocation and community throughput.