EX Sports is a full-circle fan engagement platform that centers on an NFT Marketplace, Live Streaming, Gaming, and E-Commerce. Our core mission is to promote athletes and federations of 'niche' sports, such as Muay Thai, Ju Jitsu, Powerlifting, and Street Football. As one of EX Sport's projects, Urbanball is a 360-degree street football ecosystem, comprising an innovative 1v1 'fightball' football format, tournaments, play-and-earn games, NFT collectibles, e-commerce, and talent management.