Tally Labs builds characters, worlds, and tools with the help of their community. Through their gated web-app, The Writer's Room, they collaborate with thousands of users to create unique characters and immersive worlds. These media properties are featured in creative works, with credit flowing back to the community members who participate. Some community members even license their own characters to appear in projects and receive licensing fees in exchange. Their most well-known character, Jenkins the Valet (50k Twitter followers), is the lead character in a book called Bored & Dangerous, written by 10x NYT bestseller Neil Strauss.